Home / SNB International Ambassadors & The SNB Society

At Squirrel's Nut Butter (SNB), we've supported athletes from day one. After all, it was at the 2015 Western States 100 Mile Endurance Run that our product was first put to the test by Matt Keyes, a 10-time Western States 100 finisher. Since that storied day years ago we've committed to helping athletes achieve their goals and avoid post-race shower yelps. From Western States 100 winners, U.S. Olympic Marathon Trials qualifiers, and world record holders, to ultramarathon finishers, serial marathoners, back-of-the-pack runners, hobby joggers, avid volunteers and race directors, we believe it's important to keep everyone free from chafing. 

Our ambassadors climb mountains, circle tracks, blast down roads and maneuver through boulder fields. They play in the snow, sing in the rain and bask in the heat. They test our products in every condition imaginable. Through it all, we keep them free from chafing and blisters. When our many ambassadors tell us their tales of great feats, they do so with healthy skin and a smile on their face. We smile back. 

Thanks to our ambassadors for staying lubed and smiling with us. 

International Ambassadors


The SNB Society 2020 (Australasia)

A mix of elite athletes and everyday people inspiring others to enjoy the outdoors