Handcrafted Since 2015
A company's name, logo, products and marketing weave a palpable ethos that consumers can feel. A company tells its story through that ethos. What's our story?
Squirrel's Nut Butter was founded after much trial and error. Originally, the healing salve was created to repair and restore dry skin. Made in the oven our of the co-founder's kitchen, the original product was handed out around town in small tins. In the arid high desert of Northern Arizona, those that tested the product kept their skin healthy and soft throughout the year. Then our salve landed in hands of a guy called Squirrel. One day, before a mountain bike ride, used the product in place of his usual anti-chafe salve. The stuff worked wonders.
That year, at the 2015 Western States 100, one runner decided to put our salve to the test. He ran 100 miles through mountains and river crossings in the heat of California. He emerged chafe-free at the finish line. It was clear that we had a superior product. We just had to give it a name.
To honor Squirrel, the pioneer who first dared to use our product for anti-chafe purposes, Squirrel's Nut Butter was formed.
Since 2015, we've hand crafted the world's best all-natural, anti-chafe and restorative salve in Flagstaff, Arizona. Born in the high desert and tested in the most grueling conditions, Squirrel's Nut Butter has changed the world of anti-chafe products. Like Squirrel, we continue to innovate boldly with new products and the same ethos.
What's your next adventure? Bring Squirrel's Nut Butter along for the ride.